To mark the long-awaited opening of Sphere Las Vegas, I was tasked with creating the venue instagram story templates to highlight the iconic events taking place at the venue, like Formula 1 Racing, concerts such as U2 and Dead & Co. and newsworthy advertising moments featured on the exosphere - the world's largest LED screen. The designs were created and optimized for multiple aspect ratios including photography and video.
The goal of this project was to create a library of templates for Instagram and Instagram story, focusing on the branding to feature venue highlights. To achieve designs that are long lasting, I reverted back to the principles of graphic design to make these designs. Elements such as repetition, balance, pattern, contrast and movement can be seen throughout these backgrounds. An important aspect that I wanted to keep in each design are the brand's color palette, logo, and photography and to have a futuristic vibe.
The goal of this project was to create a library of templates for Instagram and Instagram story, focusing on the branding to feature venue highlights. To achieve designs that are long lasting, I reverted back to the principles of graphic design to make these designs. Elements such as repetition, balance, pattern, contrast and movement can be seen throughout these backgrounds. An important aspect that I wanted to keep in each design are the brand's color palette, logo, and photography and to have a futuristic vibe.
