Winner of the 2022 Hashtag Sports Awards "Best Branded Content Series"
Bud Light and the New York Rangers are giving away limited-edition coolers filled with the The Garden ice from the 2020-21 season to 6 lucky fans.
As the Art Director for the New York Rangers x Bud Light "Ice Keepers" content series, I was responsible for art direction for video, photo, product, and set design. The Bud Light Fill The Coolers sweepstakes was featured on the New York Rangers Instagram @nyrangers, Twitter @nyrangers, and YouTube channels.
Digital OOH - Madison Square Garden, NYC
DP: Will Baker
Producer: David Eno
Creative Director: Tony Muller
Assoc. Creative Director: Sean Pezzulo
Art Director & Set Design: Bari Chavis
Editor: Kyle Dorony
Photographer: Carly Boyle
Producer: David Eno
Creative Director: Tony Muller
Assoc. Creative Director: Sean Pezzulo
Art Director & Set Design: Bari Chavis
Editor: Kyle Dorony
Photographer: Carly Boyle