Inspired by the classic NYC Subway Token, the MSG Back of House logo was created to tie-in the iconic Madison Square Garden and the history of New York City. The task was to create a logo and look for merchandise to gift visiting artists after their unforgettable performance at The World's Most Famous Arena. The logo design took inspiration from subway tokens, where I created a custom monogram representing MSG.
Logo Design: Bari Baruch
Photography: Rich Fury
Model: Matt Ramirez
Photography: Rich Fury
Model: Matt Ramirez